Courses
- Newspaper Fundamentals
Emphasis on AP style, word selection in newspaper writing and spelling. - Newswriting
Introduction to newswriting techniques, with emphasis on learning news values, recognizing parts of a story and writing stories that meet standards of accuracy, grammar, style, spelling, law, and ethics. - Photojournalism
Uses, techniques and processes of digital photography for the newspaper, magazine and web-based industries. - Foundations of Human Communication
Theories examining the nature of human communication. - Foundations of Public Relations
Communication skills and technologies necessary for successful public relations. - Persuasive Discourse
Understanding and analyzing persuasive messages. Developing skills as a critical evaluation of persuasive messages. - Feature Writing
Various techniques of writing and selling features, both short and long pieces, for newspapers and magazine markets. - Communication in Organizations
Communication in modern organizations emphasizing practice in areas such as interviewing, meeting management and professional presentations. - Foundations of Mass Communication
Historical and theoretical bases of mass communication in the U.S., emphasizing social, cultural, regulatory, and economic aspects. - PR Style and Design
Introduction to the use of style and design in public relations messages. - Case Studies and Ethics in Public Relations
Investigation and analysis of public relations problems through case studies. - Survey and Research Methods
Basic research principles and survey research as it is used by mass media and public relations. - Writing for PR
Writing skills necessary for the practice of public relations. - PR Campaigns
Capstone course designed to apply public relations and communication principles to a campaign situation.